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Customer: Bomello

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‍Website: bomello.com/

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‍Solution: Staffing

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Transcript edited for clarity:

Meet Sam from Bomello

My name is Sam Fatoohi, I am the CEO and co-founder of Bomello. We make software called product lifecycle management, which helps hardware companies manage their bill of materials.

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How has Hireframe changed your outbound prospecting?

So before we engaged at Bomello with Hireframe, we were a small team. So I was the one mainly managing sales and outbound efforts. That was fully my responsibility to both identify potential companies, identify their contact information, define some customizations and some information for outbound marketing. And the Hireframer team was able to really hand that to me and say, hey, here's a couple hundred people that we think you should be reaching out to, let's review these contacts in detail and that's really helped me become much more effective in my outbound.

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Getting your time back

So by adding the Hireframer to my team, I was able to now, rather than doing a lot of monotonous work of just using various tools to find potential leads, I was able to focus on actually reviewing the contacts, reviewing information about the companies, but also spend more time with my customers, potential customers, focus on the product, focus on even going to sales conferences. And so when we were able to start getting meetings and conversations with folks, while I was still also doing everything else that's required on my job. That's when that's when it really clicked with me where, okay, I need to keep doing outbound identifying people to reach out to. We have in my market, I believe there's easily tens to probably scratching to hundreds of thousands of companies in the space. So there's a lot of people who might be interested in my software. And so it does require a lot of just investigating companies and doing research on companies. And that's what really Hireframers were able to help me expedite.

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Streamlining the hiring process

Hireframe did a very good job of identifying potential Hireframers that would have been a good fit with their experience. And so I had an opportunity to connect with the Hireframer in advance and Hireframe actually gave it to me in a very simple way. They said like, you could choose to spend more time and that's fine to identify who you want, or you could leave it up to us and we'll identify the right candidate for you. I spent a little bit of time, but it wasn't like a full interview effort, right? And that's one of the beautiful things about what Hireframe can bring is that I don't have to go out and interview hundreds of people. Hireframe has a group of highly trained professionals who are able to provide value to me on day one.

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How is HIreframe different from other agencies?

What I appreciate from how Hireframe handled staffing was it wasn't an over promise and under deliver. I've personally worked with some staffing and different responsibilities and this specifically in sales. One thing you quickly realize is there's certain places that it makes sense to have temporary or contractual labor in this kind of scenario. And there's certain scenarios where it doesn't make sense. And Hireframe was very upfront with me about, Hey, these are the kinds of scenarios where you're going to have a successful Hireframer engagement. And these are the ones that you won't be successful as much in and also provided a decent amount of guidance of this is probably the best way to work with your Hireframer. Obviously this is somebody that is essentially part of your team and it's not like a project based. It's  a person based engagement.

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Sharing best practices

One of the interesting things and nice things about working with Hireframe is we're both doing outbound sales, right? So for me, I'm looking out and trying to reach out to customers and Hireframe is also trying to find potential customers. So one of the really awesome things that I've been able to share notes about how I'm doing outbound and I was coming back and realizing I'm not getting the deliverability that I was expecting. And as I was sharing notes with Tyler in particular on this case, he basically quickly identified like make sure your stuff's not going to spam. We're seeing spam hit much higher than it used to in the past. And so make sure that that's not the case. And pretty quickly I was able to diagnose why.

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A slam dunk

I think if you have an interest in expanding your team and doing it quickly, and you have a set thing, like set requirements that you have, Hireframe is going to be a slam dunk. I think, and even if you're nebulous before, it's worth the conversation because my experience with Hireframe is that they're not going to try and push you into an engagement that will be a lose lose situation. They want you to stay. Their incentive is not for you to show up for like a couple months and be gone. They want you to be a happy customer who refers other customers. That's Hireframe's business model. So even if there's some ambiguity or you're not sure, I think it's always worth the conversation. And then, you know,  that's ultimately how you start to build the relationship and some level of trust. So that's my guidance. If you're realizing, Hey, I'm, I'm underwater and I'm doing a lot of X and I need to be doing a lot less of X. I think that's where Hireframe can really be effective.

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